Tuesday, April 24, 2007

Tecnorati Follow-Up

I joined the Technorati Web site by signing up for a username and a new password. The two words that I am going to have as my favorites are “sushi” and “sushi ratings.” I chose these two words because I think that they will be broad enough to find multiple articles a day. I also added one blog to my favorites, which will allow me to find out if any new blogs have been posted since I last checked. The blog is about good/bad sushi restaurants.

Thursday, April 12, 2007

Technorati Search

Technorati Search

I typed in the word “sushi” and the words “sushi restaurant” to the search box. With the word “sushi” relatively nothing came up, just a few blogs that happened to have the word sushi in it for absolutely no apparent reason. When I typed in “sushi restaurant” a few blogs came up that had some relevance. The blogs that came up were for a particular restaurant and the others were comparing the best and worst sushi. These were somewhat relevant to my topic. What is different about my topic is that it is fast-food sushi, and I did not find that at all in the blog search.

Monday, April 9, 2007

Rolls 'n' Bowls Still With out a Web Site

Dragonfly Rolls 'n' Bowls still does not have its Web site up yet. The other restaurant, Dragonfly Sushi & Sake Company has its Web site up, so I am confused on why Rolls ‘n’ Bowls has not stepped up its game.

I think that a company not having its Web site up in today’s day and age is inexcusable. Dragonfly Rolls 'n' Bowl’s main audience is young college students who are especially Internet savvy. Not having a Web site could hinder some of its business from potential customers. Also, not having a Web site may deter people away from coming who might have been looking for a map/location of the restaurant. Potential customers may also be curious of what exactly Rolls ‘n’ Bowls serves. With out a Web site, the only way to find out is to go in and look for yourself, a time luxury many do not have.

The problem may lie in the simple initiative to get it going by management. Dragonfly Sushi & Sake Company has its Web site and it is obviously professionally done. I think the lack of Web site for Rolls ‘n’ Bowls may be costing the restaurant potential business.

Monday, April 2, 2007

Sushi Loses to Burgers and Beer on Gamedays

The University of Florida will be playing for its third national title tonight, and I’m guessing that sushi isn’t on everyone’s tailgating menu.

Dragonfly Rolls 'n' Bowls will probably get hit pretty hard tonight with a decrease in sales. I personally go to Rolls ‘n’ Bowls a lot, especially Mondays after a long day of classes. The restaurant is always packed. Tonight will be much more filled with burgers, hotdogs and beer, not so much raw fish and soy sauce.

I think that there is nothing that Dragonfly Rolls 'n' Bowls can do about national championship days and normal game days alike. I would be curious to know what the sales are on UF game days. I would guess that on a normal Saturday night, business is pretty good. The numerous football days in the fall at UF, must put a pretty big deficit on the sales. And I’m sure that tonight’s basketball game is no exception.

Sunday, March 25, 2007

Rolls 'n' Bowls Introduces New Coupon

Rolls ‘n’ Bowls has introduced a new coupon good for 20 percent off of your purchase between 3-5 pm.

The new coupon was introduced to encourage more business at the restaurant between lunch and dinner hours. I do not think that this coupon will significantly increase sales. Sushi is a meal, not so much a snack, and customers are going to Rolls ‘n’ Bowls for a full meal. Full meals are not eaten between the hours of 3-5 pm.

I think that there are better alternatives to increase sales during these hours. One alternative could be to offer a free soup/salad with the purchase of the meal. This might be more enticing than just 20 percent off of a meal. I think Rolls ‘n’ Bowls needs to focus more on making their busy hours more efficient to increase sales during peak times.

Sunday, March 4, 2007

Rolls 'n' Bowls Plans a New Location

Dragonfly Rolls 'n' Bowls is going to expand its restaurant to Haile Plantation in Gainesville, Fla. It is unknown when exactly this is going to happen, but the owners are hopeful that it will happen within the next year.

Even though the location on 34th Street is home to mostly college-age customers, the owners are hopeful that the new location will draw new, family customers. This new hope comes along with changing the name of Dragonfly Rolls 'n' Bowls to simply Rolls ‘n’ Bowls to target the new market.

The Dragonfly Rolls 'n' Bowls location on 34th is usually very busy around dinnertime and is filled with young people. The new location is hoping that families who are usually deterred away from going there, due to the hassle of the young crowds, will go to the new location in Haile Plantation.

I think this is a good idea. Even I, a sushi lover, can get frustrated with the long lines at Dragonfly Rolls 'n' Bowls. It’s not something that would ever make me not go there, but I can see how a family with limited time on their hands would not want to waste their time. I think the new location will be a success with the right marketing techniques and advertisements.

Sunday, February 25, 2007

Nutritional Facts on the Web

In a recent post, I revealed that Dragonfly Rolls 'n' Bowls will be releasing its nutritional facts to the public in the near future. While that still has yet to happen, I was curious to find out what the facts are. I eat sushi multiple times a week, and I really have no idea what exactly I am ingesting (as far as nutritional facts go).

So I went to the Internet and found a couple of sites with facts. One site based out of Australia called Calorie King, www.calorieking.com.au, had many different Japanese dishes to choose from. There were other dishes that are typically served at a sushi restaurant too. Edamame, sake and other dishes were included in the nutritional information. I looked at a California Roll, a typical roll served at many sushi restaurants. Here are the nutritional facts:
Calories 40 ( Kilojoules 166 )

% Daily
Value*
Total Fat 0.6 g
Saturated Fat 0.1 g
Cholesterol 0 mg
Sodium 70 mg
Total Carbohydrates 7.2 g
Dietary Fiber 0.4 g
Sugars 0.7 g
Protein 1.1 g

Next, I found a site, http://homepage3.nifty.com/maryy/eng/calorie.htm#fastfood, that compared a meal of sushi to the meal at McDonalds(www.mcdonalds.com). Both of these sites eluded to the fact that sushi, is in fact, a healthy meal. Here are those nutritional facts:
Fast Food
Calories (kcal)
McDonald's
(eff. 03-01-2004)
Hamburger 280
Egg MacMuffin® 300
Cheeseburger 330
Filet-O-Fish® 410

Sushi (Set for 1 serving) 450

Double Cheeseburger 490
Big Mac® 600
Double Big Mac® † 720
French Fries
Small 210
medium 450
large 540


Hopefully, Dragonfly Rolls 'n' Bowls will come out with its nutritional facts soon, so I can compare them to the numbers I found on these Web sites. Since the restaurant claims to be so healthy, I hope the numbers match up.