Sunday, February 25, 2007

Nutritional Facts on the Web

In a recent post, I revealed that Dragonfly Rolls 'n' Bowls will be releasing its nutritional facts to the public in the near future. While that still has yet to happen, I was curious to find out what the facts are. I eat sushi multiple times a week, and I really have no idea what exactly I am ingesting (as far as nutritional facts go).

So I went to the Internet and found a couple of sites with facts. One site based out of Australia called Calorie King, www.calorieking.com.au, had many different Japanese dishes to choose from. There were other dishes that are typically served at a sushi restaurant too. Edamame, sake and other dishes were included in the nutritional information. I looked at a California Roll, a typical roll served at many sushi restaurants. Here are the nutritional facts:
Calories 40 ( Kilojoules 166 )

% Daily
Value*
Total Fat 0.6 g
Saturated Fat 0.1 g
Cholesterol 0 mg
Sodium 70 mg
Total Carbohydrates 7.2 g
Dietary Fiber 0.4 g
Sugars 0.7 g
Protein 1.1 g

Next, I found a site, http://homepage3.nifty.com/maryy/eng/calorie.htm#fastfood, that compared a meal of sushi to the meal at McDonalds(www.mcdonalds.com). Both of these sites eluded to the fact that sushi, is in fact, a healthy meal. Here are those nutritional facts:
Fast Food
Calories (kcal)
McDonald's
(eff. 03-01-2004)
Hamburger 280
Egg MacMuffin® 300
Cheeseburger 330
Filet-O-Fish® 410

Sushi (Set for 1 serving) 450

Double Cheeseburger 490
Big Mac® 600
Double Big Mac® † 720
French Fries
Small 210
medium 450
large 540


Hopefully, Dragonfly Rolls 'n' Bowls will come out with its nutritional facts soon, so I can compare them to the numbers I found on these Web sites. Since the restaurant claims to be so healthy, I hope the numbers match up.

Sunday, February 18, 2007

Dragonfly Rolls 'n' Bowls Changes its Name

After speaking with the general manager of Dragonfly Rolls 'n' Bowls, Yoshi, I have found out that the restaurant is going to rename itself to simply Rolls ‘n’ Bowls. The reason being, according to Yoshi, is that the parent company, Dragonfly Sushi and Sake Company, carries a stigma that Dragonfly Rolls 'n' Bowls does not want. A lot of people associate Dragonfly Sushi and Sake Company with an expensive, upscale and dressed up night out. With drinks, appetizers and a meal, a couple could easily spend $80 at Dragonfly Sushi and Sake Company in a night.

Dragonfly Rolls 'n' Bowls has already made new T-shirts for its employees to wear, adorning the new Rolls ‘n’ Bowls only title. Soon the menus, advertisements and even the sign on the outside of its building will read only Rolls ‘n’ Bowls. The projected date for the end of the transition is still undetermined.

The concern that I have with this new venture is the fact that having the name Dragonfly associated with Rolls ‘n’ Bowls also ensures good quality, which is one of its highest priorities. This is where the double standard comes in. The name will ensure customers of quality, but may scare customers off with the price and atmosphere of Dragonfly. Yoshi and his management team seem to think that the name change is worth the risk.

Sunday, February 11, 2007

Rolls ‘n’ Bowls to Release Nutritional Facts Later this Month…

Rolls ‘n’ Bowls, which claims to be fresh, healthy food, will be releasing its nutritional facts in February. This is going to be very important to the restaurant’s success because of its previous claims of being so healthy.

I don’t think that the actual food itself will have any real problems or shockers when the nutritional facts come out (cucumbers, avocado, carrots, etc.). I do, however, think that some of the sauces and dressings may be a bit less healthy than customers may assume. According to www.sushifoods.com, Rolls ‘n’ Bowl’s “Super Fly Spicy Sauce,” commonly used at sushi restaurants, is made up of mostly mayonnaise. Mayonnaise is not typically thought of as being “healthy.” Other Rolls ‘n’ Bowls sauces include teriyaki, eel and sweet wasabi mayo.

Even if the nutritional facts come out revealing a downside to the ever-so-popular Rolls ‘n’ Bowls, I don’t think that it will hurt business. Rolls ‘n’ Bowls has a tendency to be addictive, and I think it has something to do with those sauces.

www.sushifood.com

Sunday, February 4, 2007

Rolls 'n' Bowls

Hello, my name is Katrina and I am studying public relations at the University of Florida. I am starting a blog for my Public Relations Writing class. In this class, I will be creating a communication plan for a restaurant, Dragonfly Rolls ‘n’ Bowls, in Gainesville, Fla. In this plan, I am recommending that Dragonfly Rolls ‘n’ Bowls starts bottling its sauces and dressings. This blog will be an additional supplement to the communication plan.
I have a passion for good food, sushi in particular. This blog is dedicated to good food, fast. Dragonfly Rolls ‘n’ Bowls, located on Southwest 34th Street near Hooters, is a high-quality, fast-food sushi restaurant. The restaurant offers a Subway-like atmosphere. A customer can choose from a sushi roll or a bowl, which can be filled with hot rice, sushi rice, greens or noodles. From there, you just walk down the line picking out your elements (meats and seafood) and your extras (vegetables and other fillings). Then at the end of the line, you choose which sauce or dressing you want with your self-made creation.
Dragonfly Rolls ‘n’ Bowls fits any budget. A person can eat there for as cheap as $4 and would have a difficult time surpassing $15 on one meal. And, don’t let the prices fool you, this is good food. The fish and vegetables are as fresh and delicious as they would be in a high-quality, sit down sushi restaurant. Everything about Rolls ‘n’ Bowls is just faster and cheaper.